
Breaking Down Google’s AI Search Optimization Guide: What to Trust and What to Question
The guide does not fully answer the question we actually care about: How do I show up in Google AI Overviews now that it's the first thing people see?
Helena
Founder of Bonemeal. SEO expert and growth engineer with over 15 years of experience scaling products. She has built 4 AI startups, including OpenArt from 0 to $60M ARR in a year and another to $10M ARR in 8 months.

The guide does not fully answer the question we actually care about: How do I show up in Google AI Overviews now that it's the first thing people see?
Helena
GEO isn't a new field. It's SEO evolving. The AI engines changed where buyers ask the question. The work to show up is the same work it's always been.
HelenaWith SEO, you’re thinking in keywords. With GEO, you’re thinking in questions.
HelenaYou recognize the importance of building pages for your site. You think, let’s spin up a ton with AI. Remember this hard truth: engines are not stupid. As your game improves, their game is constantly evolving too. But there’s one thing that doesn’t change: Quality wins.
Helena