Helena

Founder of Bonemeal. SEO expert and growth engineer with over 15 years of experience scaling products. She has built 4 AI startups, including OpenArt from 0 to $60M ARR in a year and another to $10M ARR in 8 months.

May 25, 2026Guide4 min read

Breaking Down Google’s AI Search Optimization Guide: What to Trust and What to Question

The guide does not fully answer the question we actually care about: How do I show up in Google AI Overviews now that it's the first thing people see?

Helena

May 17, 2026Opinion4 min read

SEO, GEO, AEO, it's all the same fucking thing

GEO isn't a new field. It's SEO evolving. The AI engines changed where buyers ask the question. The work to show up is the same work it's always been.

Helena

May 8, 2026Guide7 min read

How to Measure GEO: Metrics and Tools (AI SEO)

With SEO, you’re thinking in keywords. With GEO, you’re thinking in questions.

Helena

April 29, 2026Guide4 min read

A Guide to Writing Blogs That Actually Rank on Google, and Google AI Overview

You recognize the importance of building pages for your site. You think, let’s spin up a ton with AI. Remember this hard truth: engines are not stupid. As your game improves, their game is constantly evolving too. But there’s one thing that doesn’t change: Quality wins.

Helena