Bonemeal

Outrank every competitor
on the keywords your buyers search.

#BrandShareTraffic shareΔ
1
Zendesk
46%−1.4
2
Intercom
27%−0.6
3
PlainYou
17%+13.0
4
Freshdesk
13%−3.0
5
Help Scout
9%−1.4
6
Front
5%−1.8

Watch organic momentum shift.

Daily share of voice across thousands of tracked keywords. When a competitor launches a topic cluster or you ship a comparison page, you see the move.

Plain · YouZendeskIntercomFreshdeskHelp Scout
  1. 1Comparison page · /vs-zendesk indexed (412 RDs)+4 pts
  2. 2Topic cluster · 'B2B support' (24 pages shipped)+6 pts

Keywords your competitors are winning.

Every commercial-intent query where you're outranked, with the page and backlink profile behind their position.

Backlinks powering Zendesk's rank
zendesk.com/service/help-desk-software
Page age: 9 years
14.6k referring domains
g2.com/categories/customer-self-service
G2 leader badge
2.4k

The topics they own that you don't.

Bonemeal clusters keywords by intent. You see the gaps as topics, not random rows.

Support software for [vertical]
Medium
38,600
Monthly volume
162
Keywords in cluster
support software for SaaShelp desk for ecommercesupport for fintech
Currently winning
ZendeskIntercom

Zendesk has 40+ vertical landing pages with proof and testimonials.

[Tool] vs [Tool] comparisons
Hard
24,800
Monthly volume
88
Keywords in cluster
Intercom vs ZendeskFreshdesk vs ZendeskFront vs Help Scout
Currently winning
ZendeskIntercom

Competitors publish 70+ comparison pages with structured tables.

Help-desk integrations
Low
16,400
Monthly volume
96
Keywords in cluster
Slack help deskSalesforce ticketingJira service integration
Currently winning
ZendeskFreshdesk

Programmatic pages per integration. Templated and easy to ship at scale.

How to [support task]
Medium
28,800
Monthly volume
184
Keywords in cluster
how to set up SLAshow to route ticketshow to write macros
Currently winning
ZendeskHelp Scout

Zendesk's help center indexes thousands of how-tos for long-tail queries.

Every page they rank, AI cites too.

Buyer behavior is blending. The same content moat that wins Google answers wins ChatGPT answers. We track the full picture.

Zendesk
Organic48%
AI46%
High overlapTheir help-center moat dominates both surfaces equally.
Intercom
Organic28%
AI38%
High overlapAI answers favor Intercom's modern-product framing.
Freshdesk
Organic16%
AI9%
Medium overlapStrong SEO, but AI mentions trailing newer challengers.
PlainYou
Organic17%
AI34%
Medium overlapYou're winning AI faster than SEO. Compound the lead.
Front
Organic7%
AI11%
High overlapB2B focus echoes consistently across both surfaces.
Track AI search and competitor mentions too
See visibility across ChatGPT, Gemini, and Google AI Overviews.

Start outranking your competition

See keyword gaps, backlinks, and topic clusters in minutes. AI search included.

Learn more about keyword benchmarking

Guides for finding the keywords and search demand that drive organic and AI visibility.

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Breaking Down Google’s AI Search Optimization Guide: What to Trust and What to Question

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The guide does not fully answer the question we actually care about: How do I show up in Google AI Overviews now that it's the first thing people see?

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How to Measure ROI of AI Search Optimization

How to Measure ROI of AI Search Optimization

AI search optimization is a new discipline, but that doesn't mean you can't measure its impact. Here's a framework for tracking GEO ROI.

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View all guides

More features

ChatGPT Tracker | Track Brand Visibility & Competitors
Check where your brand ranks in ChatGPT answers, which competitors get recommended instead, and what to fix first. Enter your URL for a free visibility snapshot.
Gemini Brand Visibility Tracker
Understand how Google Gemini represents your brand in AI-generated answers. Compare your visibility against competitors, and ship actions directly with Bonemeal to beat them.
AI Overview Tracker | Track Google AI Visibility & Competitors
Monitor when and how Google's AI Overview mentions your brand in search results. See which sources get cited and ship the content that earns your spot.
AI Competitor Benchmarking
Compare your AI search visibility against competitors across ChatGPT, Gemini, and Google AI Overviews. Understand who AI recommends and why.
AI Citation Analysis & Source Tracker
Every domain ChatGPT, Gemini, and Google AI Overviews cite for your category. Earn the sources that earn the citations.
Free visibility checker
One-click AI search visibility check across ChatGPT, Gemini, and AI Overviews.
Plans and pricing
Free and Growth — get started in under a minute.

Frequently asked questions

Bonemeal isn't a replacement for the deep keyword databases in Ahrefs or Semrush. It's a competitor lens layered on top. You pick the brands you care about, and Bonemeal tracks the keywords, pages, backlinks, and topic clusters that drive their organic growth, alongside how they show up in AI search. It's one place for both surfaces.
Bonemeal seeds keywords from your domain and your competitors' domains, then expands by topic cluster and commercial intent. You can add, remove, or pin specific keywords. The system also flags emerging keywords that competitors are starting to rank for so you don't miss new opportunities.
Yes. Every head-to-head keyword row links to the exact page that ranks and the referring domains behind it. You can see whether their win is one strong page with deep links, or a topic cluster, or a third-party listicle. That's enough to decide what to ship next.
Yes. AI search visibility is the sister surface, tracked across ChatGPT, Gemini, and Google AI Overviews. The blend section on this page shows how your organic and AI share of voice move together, because the lines between SEO and AI search are blurring fast.
Yes. Bonemeal clusters keywords by intent so you can see whether competitors are winning a topic, like 'CRM for verticals' or 'how-to in CRM', rather than scrolling through 800 individual rows. Each cluster shows total volume, difficulty, and the brand currently winning.
All Bonemeal plans include daily rank checks for tracked keywords. Backlinks and referring domains refresh weekly. AI search visibility is tracked daily on the sister surface.