Bonemeal
Tutorial

Get the most out of Bonemeal

A step-by-step guide to tracking your visibility across ChatGPT, Gemini, and Google AI Overviews — and turning that data into work that moves the needle.

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Step 01

Add your competitors

Bonemeal compares your brand against a curated set of competitors across every AI search response. The more accurate your competitor list, the sharper your visibility and sentiment benchmarks.

What to do

  • Open My Brand from the sidebar and review the competitors Bonemeal suggests after onboarding.
  • Add any competitor you want benchmarked — direct rivals, category leaders, or alternatives customers consider.
  • Remove noise. If a brand is not a real competitor, drop it so your dashboard stays signal-dense.
Go to My Brand
Step 02

Review your AI search prompts

Prompts are the questions Bonemeal runs against ChatGPT, Gemini, and Google AI Overviews on your behalf. Reviewing them ensures your tracking reflects how real buyers search.

What to do

  • Open the Prompts page from the sidebar.
  • Skim each prompt grouped by topic. Archive the ones that do not match your buyer's intent.
  • Add new prompts for high-intent questions that are missing. Prompts drive every visibility, citation, and competitor metric.
Go to Prompts
Step 03

View recommended actions

Once Bonemeal has measured your visibility, it surfaces concrete actions you can take to improve how AI models describe and cite your brand.

What to do

  • Open the Actions page from the sidebar.
  • Work through the Reddit engagement tasks Bonemeal recommends based on real prompts buyers are asking.
  • Mark actions as completed or dismiss those that do not fit. New actions appear as your data refreshes.
Go to Actions

Tips to get better data faster

Keep your prompt list tight

A small set of high-intent prompts beats a sprawling list. Bonemeal runs every active prompt against each LLM, so precision matters more than volume.

Revisit competitors quarterly

Category leaders shift. Review your tracked brands every quarter so your share-of-voice and sentiment comparisons stay relevant.

Work the actions queue weekly

Recommended actions are highest-leverage while the underlying Reddit threads and AI citations are still fresh. A weekly pass compounds fast.

Related reading

ChatGPT brand tracker
See visibility, sentiment, and position by prompt.
Citation analysis
See which domains drive AI visibility.
Competitor benchmarking
Compare share-of-voice against competitors.
AI search glossary
Visibility rate, sentiment, GEO — defined.
Free AI visibility report
One-page snapshot across ChatGPT and AI Overview.
Plans and pricing
Plus, Pro, and Max — with a 7-day trial.

Frequently asked questions

How does Bonemeal track AI search visibility?

Bonemeal runs your prompts against ChatGPT, Google Gemini, and Google AI Overviews on a scheduled cadence and extracts brand mentions, sentiment, citation sources, and competitive position from each response.

How often are prompts re-checked?

Prompts are re-run on a regular schedule so trends, visibility rate, and share-of-voice update automatically. You can also trigger a manual GEO check from the dashboard.

What is the difference between prompts and actions?

Prompts are the questions used to measure your visibility. Actions are specific, high-leverage tasks — like replying to a relevant Reddit thread — that Bonemeal recommends to improve your presence in AI answers.

Do I need to add every competitor manually?

No. Bonemeal suggests competitors during onboarding. You can accept, remove, or add your own from the My Brand page at any time.

Ready to see how AI talks about your brand?

Jump back into the dashboard and start your next check.

Open dashboard